Global Chief Strategy Officer MRM//McCann
Argentine native. New Yorker by adoption. Curious by nature, Ariana has built a career out of building and growing relationships between people and brands. She’s created connections with virtually every group of people out there: Moms, business travelers, political elites, kids, teens and tweens. Fashion lovers and home improvers. Affluent shoppers and deal hunters. Immigrants and emigrants. First time home buyers and students. And the list goes on and on.
Her innate understanding of how to connect with people stems from her nearly two decades of being plugged into the world of strategy. She has crafted strategy at the local, hyper-local, regional, national and global levels, and she has worked with multicultural and general market audiences.
Ariana has led digital strategy teams within award-winning advertising agencies. Before becoming Global Chief Strategy Officer at MRM//McCann, she lead teams at mcgarrybowen, The Vidal Partnership and JWT. Ariana holds an M.A. in Media Studies. She has spent her career unearthing, tracking and understanding human behavior and decoding people’s drivers to interact with media and technology; examining and shaping the way in which people relate with family, friends, colleagues, trusted sources, and strangers through technology; and coming up with novel ideas that creatively engage people beyond technology.
Ariana is also a Board Director at PVBLIC Foundation. Through her work and speaking engagements at the United Nations, she continues to push forward her commitment to harnessing the power of media to drive social change by raising awareness and activating citizens globally around the Sustainable Development Goals. In 2017, Ariana was recognized as a Leadership Council Honoree at the Media for Social Impact Summit held at the United Nations.